{"id":33780,"date":"2021-11-30T11:19:26","date_gmt":"2021-11-30T11:19:26","guid":{"rendered":"https:\/\/aboca-site-2023.lotrek.net\/non-categorizzato\/lesperienza-di-aboca-nel-volume-di-kotler-essentials-of-modern-marketing\/"},"modified":"2023-10-30T08:54:32","modified_gmt":"2023-10-30T08:54:32","slug":"lesperienza-di-aboca-nel-volume-di-kotler-essentials-of-modern-marketing","status":"publish","type":"post","link":"https:\/\/www.aboca.com\/it\/news\/lesperienza-di-aboca-nel-volume-di-kotler-essentials-of-modern-marketing\/","title":{"rendered":"L\u2019esperienza di Aboca nel volume di Kotler \u201cEssentials of Modern Marketing\u201d"},"content":{"rendered":"

Philip Kotler<\/strong> \u00e8 considerato il padre del marketing moderno, e i suoi manuali sono stati definiti \u201cla bibbia\u201d del settore. La storia di Aboca<\/strong> entra a farne parte, grazie al nuovo volume \u201cEssentials of Modern Marketing – Made in Italy edition\u201d realizzato da Kotler Impact e Weevo.<\/p>\n

Il libro, oltre a quello di Aboca<\/strong>, contiene altri 30 casi di studio di aziende italiane \u201cbrillanti\u201d, e si tratta del primo volume di marketing al mondo che presenta storie di successo legate a uno specifico Paese. Il libro \u00e8 stato presentato il 26 novembre nel Campus di H-FARM in un evento dedicato ai giovani e al marketing sostenibile, ed \u00e8 disponibile per l\u2019acquisto tramite Amazon<\/a><\/strong>. Ogni singolo libro acquistato verr\u00e0 stampato solo su richiesta e il pi\u00f9 vicino possibile all\u2019indirizzo di spedizione, evitando sprechi di carta e lunghi viaggi per il trasporto.<\/p>\n

Assieme alla presenza nel prestigioso volume, Aboca<\/strong> ha ricevuto anche il badge \u201cBrilliant Italian Company\u201d, un riconoscimento di qualit\u00e0 rilasciato da Kotler<\/strong> per le aziende italiane che si sono distinte per la loro capacit\u00e0 di innovazione.<\/p>\n

\"Il<\/p>\n","protected":false},"excerpt":{"rendered":"

Philip Kotler \u00e8 considerato il padre del marketing moderno, e i suoi manuali sono stati definiti \u201cla bibbia\u201d del settore. La storia di Aboca entra a farne parte, grazie al nuovo volume \u201cEssentials of Modern Marketing – Made in Italy edition\u201d realizzato da Kotler Impact e Weevo. Il libro, oltre a quello di Aboca, contiene<\/p>\n","protected":false},"author":5,"featured_media":27393,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[718],"tags":[],"class_list":["post-33780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":{"pressa_teaser_excerpt":"Philip Kotler \u00e8 considerato il padre del marketing moderno, e i suoi manuali sono stati definiti \u201cla bibbia\u201d del settore. 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