{"id":70433,"date":"2023-09-25T12:57:25","date_gmt":"2023-09-25T12:57:25","guid":{"rendered":"https:\/\/www.aboca.com\/empresa\/inovadores-por-tradicao\/"},"modified":"2025-02-07T09:26:27","modified_gmt":"2025-02-07T09:26:27","slug":"tradicionalni-inovatori","status":"publish","type":"page","link":"https:\/\/www.aboca.com\/hr\/tvrtka\/tradicionalni-inovatori\/","title":{"rendered":"TRADICIONALNI INOVATORI"},"content":{"rendered":"<div class=\"not-on-desktop\" style=\"padding-top:0; padding-bottom:0;\"><ul class=\"commonBreads__list \">\n            <li class=\"commonBreads__item text__body-breads\">\n            \n            <a   title=\"Home\"   role=\"none\" >Home<\/a>\n            \n                    <\/li>\n\n    <\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-kioken-rowlayout alignnone bust-out-none\"><div id=\"kt-layout-id_33b56b-07\" class=\"kio-row-layout-inner  kt-layout-id_33b56b-07\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-row-valign-top kio-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\">\n<div class=\"wp-block-kioken-column inner-column-1 kioken-column_bc4a64-2d\"><div class=\"kt-inside-inner-col\" style=\"background-blend-mode:normal\"><div>\n<h3 class=\"wp-block-heading has-open-sans-font-family has-custom-font has-custom-weight\" style=\"font-family:Open Sans;font-weight:300\">\u201cAKO TO \u017dELE, LJUDI MOGU PRONA\u0106I LIJEKOVE ZA SVE BOLESTI U PRIRODI\u201d<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-open-sans-font-family has-custom-size has-custom-font wp-block-paragraph\" style=\"font-family:Open Sans;font-size:17px\">Sve \u0161to trebamo je ovdje, u prirodi. Samo je stvar pronala\u017eenja i primjene pro\u0161log i sada\u0161njeg znanja kako bi se to kombiniralo, obradilo i sa\u010duvalo za novu ravnote\u017eu izme\u0111u ljudi i prirode, \u0161to je korisno za oboje.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kioken-column inner-column-2 kioken-column_b2d9fa-66\"><div class=\"kt-inside-inner-col\" style=\"background-blend-mode:normal\"><div>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"494\" src=\"https:\/\/www.aboca.com\/wp-content\/uploads\/2023\/09\/Cavaliere.jpg\" alt=\"\" class=\"wp-image-2872\" srcset=\"https:\/\/www.aboca.com\/wp-content\/uploads\/2023\/09\/Cavaliere.jpg 801w, https:\/\/www.aboca.com\/wp-content\/uploads\/2023\/09\/Cavaliere-300x185.jpg 300w, https:\/\/www.aboca.com\/wp-content\/uploads\/2023\/09\/Cavaliere-768x474.jpg 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kioken-rowlayout alignnone bust-out-none\"><div id=\"kt-layout-id_5b4d0a-94\" class=\"kio-row-layout-inner  kt-layout-id_5b4d0a-94\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-row-valign-top kio-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\">\n<div class=\"wp-block-kioken-column inner-column-1 kioken-column_f1f758-74 has-custom-font has-custom-weight\" style=\"font-family:Open Sans;font-weight:300\"><div class=\"kt-inside-inner-col\" style=\"background-blend-mode:normal\"><div>\n<p class=\"wp-block-paragraph\"><em>\u201cKada sam osnovao tvrtku Aboca prije vi\u0161e od 40 godina, bio sam uvjeren da je ljudima bilje neophodno za zdravlje i lije\u010denje bolesti. To je bio te\u017eak stav za odr\u017eati u svijetu u kojem se \u010dinilo da kemija pru\u017ea sve odgovore i u kojem se iznimno naslje\u0111e prirodnog svijeta pripisivalo takozvanoj alternativnoj ili narodnoj medicini.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>To je bilo potpuno suprotno mojem vjerovanju da svijet biljnih tvari treba podrediti rigoroznom istra\u017eivanju i klini\u010dkim metodama, ne kao alternativu tradicionalnoj medicini, nego kao saveznika i kompatibilnog partnera. Aboca je osnovana i rasla je na temelju vlastitog uvjerenja, fokusa na inovaciju, istra\u017eivanje i uporabu najnovije tehnologije.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Danas se okru\u017eenje potpuno promijenilo. \u010cak je i znanstveni svijet ponovno otkrio koristi od uporabe kompleksa biljnih tvari koje napreduju s razvojem \u010dovje\u010danstva i stoga mogu imati interakciju s na\u0161im tijelima, a da pri tome po\u0161tuju na\u0161u biologiju.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Zbog toga se te tvari upotrebljavaju za promicanje zdravlja tijela kao dio koncepta ravnote\u017ee koji ima za cilj pobolj\u0161ati fizi\u010dko stanje zdravih ljudi.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Istra\u017eivanje je napredovalo. Moderne tehnike ekstrakcije, proizvodnje i analize sada mogu ekstrahirati molekularne komplekse iz biljnih tvari koje se zahvaljuju\u0107i mehanizmu djelovanja mogu tako\u0111er upotrebljavaju za lije\u010denje bolesti i tako biti korisne onima koji se ne osje\u0107aju dobro.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Valentino Mercati<\/strong>&nbsp;\u2013 osniva\u010d tvrtke Aboca<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<div class=\"is_aboca_template_block institutionals__imageBlock  institutionals__imageBlock--imgfull \"  style=\"background-color:#e6fbf0;\" >\n    <div class=\"institutionals__imageBlock__main\">\n        <div class=\"hpage__block\">\n            <h2 class=\"hpage__block__title\">NA\u0160A POVIJEST<\/h2>            <div class=\"hpage__block__desc\"><p><span style=\"font-weight: 400;\">U prolje\u0107e 1978. godine intuicija koju je imao Valentino Mercati dovela je do osnivanja tvrtke Aboca. To nije bila samo tvrtka, nego i \u017eivotni projekt, ideja, jasna vizija svijeta i zdravlja temeljena na vjerovanju da su sve stvari uistinu prirodne.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nakon \u0161to je kupio farmu na toskanskim bre\u017euljcima u mjestu Aboca, Valentino Mercati zaljubio se u svijet organskog uzgoja i medicinskog bilja i upotrijebio je kupljeni komad zemlje kao po\u010detnu to\u010dku za istra\u017eivanje novih granica u ljudskom odnosu s prirodom.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Valentino je dubinski prou\u010davao stare tradicije koje povezuju ljude s medicinskim biljem i otkrio je nevjerojatni svijet u kojem se ve\u0107 raspravljalo o svemu i sve se upotrebljavalo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">On je shvatio da treba staviti na raspolaganje ogromno bogatstvo informacija svima tako da kombinira rezultate tisu\u0107u godina povijesti s potencijalom koji nude znanstvena i tehnolo\u0161ka otkri\u0107a.<\/span><\/p>\n<\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"institutionals__imageBlock__graphics\">\n        <img decoding=\"async\" class=\"institutionals__imageBlock__graphics__img\" src=\"https:\/\/www.aboca.com\/wp-content\/uploads\/2023\/10\/storia-03.jpg\"  alt=\"storia-03\"  title=\"storia-03\">\n    <\/div>\n<\/div>\n\n\n<div class=\"is_aboca_template_block institutionals__imageBlock  institutionals__imageBlock--imgreverse  institutionals__imageBlock--imgfull \"  style=\"background-color:#e6fbf0;\" >\n    <div class=\"institutionals__imageBlock__main\">\n        <div class=\"hpage__block\">\n                        <div class=\"hpage__block__desc\"><p><span style=\"font-weight: 400;\">Aboca je zapo\u010dela istra\u017eivanje podru\u010dja prirodnog zdravlja na revolucionarni na\u010din. To je stvorilo potpuno okomiti integrirani lanac nabave od proizvodnje sirovina i organskog uzgoja do ispitivanja farmakolo\u0161kih i klini\u010dkih u\u010dinaka proizvoda.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Distribucija tako\u0111er igra ulogu preko razvoja odabranih mre\u017ea i mre\u017ea ljekarni pod markom Apoteca Natura stvorenom 2000. godine.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">U 2006. godini Apoteca Natura preuzela je 80 % AFAM op\u0107inskih ljekarni u Firenci u kojoj eksperimentira s novim na\u010dinima isporuke usluga ljekarne.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">U 2009. godini Aboca je postigla promet od 228 milijuna eura. Danas ima 1.7000 hektara zemlje na kojoj uzgaja vi\u0161e od 60 vrsta medicinskog bilja i posjeduje 21 nacionalni i me\u0111unarodni patent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ona izvozi u 17 dr\u017eava i njezini proizvodi distribuiraju se preko ljekarni, paraljekarni i biljnih ljekarni. Vi\u0161e do 1.600 zaposlenika radi za tvrtku u Italiji i inozemstvu.<\/span><\/p>\n<\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"institutionals__imageBlock__graphics\">\n        <img decoding=\"async\" class=\"institutionals__imageBlock__graphics__img\" src=\"https:\/\/www.aboca.com\/wp-content\/uploads\/2023\/10\/PALAZZO-BOURBON-DAL-MONTE-FACCIATA-1-e1589462567759-800x620-2.jpg\"  alt=\"PALAZZO-BOURBON-DAL-MONTE-FACCIATA-1-e1589462567759-800&#215;620\"  title=\"PALAZZO-BOURBON-DAL-MONTE-FACCIATA-1-e1589462567759-800x620\">\n    <\/div>\n<\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_955712-38 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_955712-38 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_955712-38\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:20px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-kioken-rowlayout alignnone bust-out-none\"><div id=\"kt-layout-id_028c2a-b2\" class=\"kio-row-layout-inner  kt-layout-id_028c2a-b2\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-row-valign-top kio-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\">\n<div class=\"wp-block-kioken-column inner-column-1 kioken-column_d1c702-ee\"><div class=\"kt-inside-inner-col\" style=\"background-blend-mode:normal\"><div>\n<h3 class=\"wp-block-heading has-text-align-center\">SISTEMSKA VIZIJA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-open-sans-font-family has-custom-size has-custom-font has-custom-weight wp-block-paragraph\" style=\"font-family:Open Sans;font-weight:300;font-size:20px\">Ljudi i priroda dijele isti jezik, genetski kod, DNK. Mi razvijamo prirodne molekularne komplekse koji su temelj na\u0161ih proizvoda tako \u0161to prou\u010davamo ovu povezanost.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kioken-rowlayout alignwide bust-out-none\"><div id=\"kt-layout-id_4ea492-e3\" class=\"kio-row-layout-inner  kt-layout-id_4ea492-e3\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-row-valign-middle kio-row-layout-equal kt-tab-layout-equal kt-m-colapse-left-to-right kt-mobile-layout-row kt-custom-first-width-60\">\n<div class=\"wp-block-kioken-column inner-column-1 kioken-column_1118fc-f9\"><div class=\"kt-inside-inner-col align-self-center\" style=\"background-blend-mode:normal\"><div>\n<h3 class=\"wp-block-heading has-open-sans-font-family has-custom-size has-custom-font has-custom-weight has-custom-lineheight custom-bottommargin\" style=\"line-height:1.3;font-family:Open Sans;font-weight:300;margin-bottom:40px;font-size:32px\"><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ljudi, dru\u0161tvo i okoli\u0161 povezani su i \u010dine jedan \u017eivi organizam. To je sistemska vizija \u017eivota, slo\u017eena povezanost stalno promjenjivih elemenata. Znanost nas je nau\u010dila da su ljudi i priroda izra\u0111eni od jednog materijala, DNK.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preko <strong>jezika genetskog koda<\/strong> ljudi i priroda komuniciraju u dinami\u010dnoj razmjeni na temelju povezanosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prou\u010davanje tog jezika i tih povezanosti je temelj istra\u017eivanja koje ponovno definira sam koncept zdravlja, koji se vi\u0161e ne smatra odsutno\u0161\u0107u bolesti, nego dinami\u010dkim i stalnim ponovnim uravnote\u017eenjem svih faktora uklju\u010denih u na\u0161e \u017eivote.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tim pristupom Aboca je razvila novi na\u010din brige o zdravlju, s inovativnim <strong>100 % prirodnim<\/strong> proizvodima koji uklju\u010duju potencijal kompleksa biljnih tvari tako \u0161to primjenjuju kriterije <strong>Systems Medicine<\/strong> koja gleda na ljudsko tijelo i okoli\u0161 u kojem \u017eivi kao slo\u017eenu integriranu cjelinu.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kioken-column inner-column-2 kioken-column_d424a2-8f\"><div class=\"kt-inside-inner-col\" style=\"background-blend-mode:normal\"><div>\n<div class=\"wp-block-kioken-imagebox aligncenter text-align-none has-custom-w has-custom-h flex-aligncenter kt-imagebox__958b49-7a\" data-tilt-max=\"15\" style=\"max-width:500px;max-height:745px\"><div class=\"overflow-hidden box-wrap\"><div class=\"wp-block-kioken-imagebox__inner pos-abs-zeropos kt_flex_justifystart\"><div class=\"the-content\"><\/div><\/div><div class=\"overflow-hidden imgwrap\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.aboca.com\/wp-content\/uploads\/2023\/09\/visione-sistemica.jpg\" class=\"wp-image-2932 wp-block-kioken-imagebox__img\" style=\"height:745px\" srcset=\"https:\/\/www.aboca.com\/wp-content\/uploads\/2023\/09\/visione-sistemica.jpg 1024w, https:\/\/www.aboca.com\/wp-content\/uploads\/2023\/09\/visione-sistemica-300x200.jpg 300w, https:\/\/www.aboca.com\/wp-content\/uploads\/2023\/09\/visione-sistemica-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kioken-rowlayout alignnone bust-out-none\"><div id=\"kt-layout-id_4c6e72-09\" class=\"kio-row-layout-inner  kt-layout-id_4c6e72-09\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-row-valign-top kio-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\">\n<div class=\"wp-block-kioken-column inner-column-1 kioken-column_741711-4a\"><div class=\"kt-inside-inner-col\" style=\"background-blend-mode:normal\"><div>\n<h2 class=\"wp-block-heading has-text-align-center has-custom-size has-custom-weight\" style=\"font-weight:300;font-size:45px\"><em>NA\u0160E VRIJEDNOSTI<\/em><\/h2>\n\n\n\n<p class=\"has-open-sans-font-family has-custom-font wp-block-paragraph\" style=\"font-family:Open Sans\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-open-sans-font-family has-custom-size has-custom-font has-custom-weight has-custom-lineheight wp-block-paragraph\" style=\"line-height:2;font-family:Open Sans;font-weight:100;font-size:20px\"><strong>Konzistencija, poniznost i rad <\/strong>vrijednosti su koje nas vode svaki dan.<br><strong>Konzistencija <\/strong>u potrazi za rje\u0161enjima za zdravlje i dobrobit isklju\u010divo u prirodi, zajedno s <strong>ponizno\u0161\u0107u <\/strong>koja se odra\u017eava u stalnom ulaganju kako bi se dokazala znanstvena korist od na\u0161ih ideja i obuka tisu\u0107a zdravstvenih radnika.<\/p>\n\n\n\n<p class=\"has-text-align-center has-open-sans-font-family has-custom-size has-custom-font has-custom-weight has-custom-lineheight wp-block-paragraph\" style=\"line-height:2;font-family:Open Sans;font-weight:100;font-size:20px\"> Sve to zahtijeva veliko predanje i kvalitetni <strong>rad<\/strong> koji zahtijeva fokus na ljude kako bi mogli stvoriti ne\u0161to novo \u0161to ne\u0107e samo imati utjecaj na dana\u0161njicu, nego \u0107e ostaviti trag i u budu\u0107nosti.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":70430,"parent":70429,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/dynamic-institutional-level1.php","meta":{"_acf_changed":false,"inline_featured_image":false,"kk_blocks_editor_width":"","_kiokenblocks_attr":"Open Sans,Open Sans","_kiokenblocks_dimensions":"","footnotes":""},"class_list":["post-70433","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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